The Strategic Story of Liberty Hypnosis & Wellness
Media Availability
- Monday
- -
- Tuesday
- - -
- Wednesday
- -
- Thursday
- - -
- Friday
- -
- Sat - Sun
- Appointment Only
- What relationships might you need to build to solve this problem?
- What strategy might need to be developed for you to solve this problem?
- What skill(s) might you need to acquire to solve this problem?
- What shift or step around the story you're telling or the way you're telling it currently might help you solve this problem?
M. Strategy Notebook

And so thinking like an entrepreneur inside of organizations or if you are starting your own business, I always say—I love to tell the people around me to do this: Close your eyes and take a minute and think about how you would be doing your job if nobody showed you how to do it. What surfaces?
Because if you think about it we're all on autopilot. We're doing things the way either someone else showed us how to do it or we saw and learned from watching. And real change only happens when you do it different than everybody else. So all the time I put myself through mental exercises where I'm like, “Wait a minute, I know everybody's been doing it this way for a really long time, but is that the best way?” And I just want to see what comes up.
I also come across ideas and inventions by going throughout my day looking at objects and saying, “Now how could that be better?” And why did the person who first created gum—gum to me is so fascinating.
As someone who started a brand with $5000, had to get an idea out there that didn't already exist (the footless pantyhose) I love to think about people who first introduced things to society, and I think about the guy who did gum.
Can you imagine! I thought I had it tough, this guy is walking around going, “You just chew it, you just put this wad in your mouth…” and people are probably like, “And then what?” “Don't swallow it, you just chew it.” Like that's a pretty hard sell at first. And I think that gum had no flavor in it when it first came out, so that's even crazier to me.
But everything from the pencil to the fork to the chair we sit in to the car that we drive: somebody originally had a thought and brought it forward it to society.
I started Spanx with $5000 in savings from selling fax machines door to door in Clearwater Florida for seven years. And I started it out of the back of my apartment. I had never taken a business class. I had never worked in fashion or retail, but I was determined to make this one particular undergarment for myself and women that filled a much needed void in a fashion.
And it was the most challenging the first two years to get it made, because no one took me seriously. I heard the word no for two solid years.
I actually was calling all the hosiery manufacturing plants and I ended up taking a week off of work and drove around North Carolina in person begging these people to help make my prototype and my idea.
And so there were many, many times in those first two years: When I wrote my own patent, I went to Barnes & Noble and bought a book on patents and trademarks. I created the packaging on my friend's computer after work. I thought of the name Spanx sitting in traffic in Atlanta and went home and trademarked it with my credit card for $150.
But all of this time I was doing it I wasn't sharing it with anybody. None of my friends or family knew what my idea was, and that was really important to my journey because I didn't want to share the idea just for validation, because I wanted to make sure that I spent anytime I had pursuing it instead of defending it and explaining it.
And I think so often, so many times, people have an amazing idea, I mean you have a million dollar or a billion dollar idea in your life, and the first thing you want to do is turn to your right or left at work and tell a coworker, tell your friend, tell your husband, your wife and out of love and concern you get a lot of feedback that stops that idea right in its moment that it happened.
I mean it was a real back and forth for me to keep believing in myself when no one else was.

I thought about all the people who know and love who are still very much on the search who are still really unsure about what their purposes who aren't totally certain that they have one central burning passion who are still moving from this to that trying a trying b be trying c.
Some of these people who I know and love who are in their 40s 50s 60s and they're still trying to figure out what they're going to be when they grow up does that sound like anybody in here you know?
I know that some of them are really at ease with the shape of their journey, but I know and I should have seen all this long ago, that many of them are not. And they carry that anxiety about the fact that in a culture that fetishizes passion and fetishizes certainty they are uncertain and they're not totally sure that they have this great burning purpose; and they're not totally sure what their legacy is going to be; and it makes them feel stressed; and it makes them feel, I should have seen this already, every time somebody like me says just somebody like that it's really easy to solve your life all you gotta do is just follow your passion it probably twists like a knife in their guts.
So I don't do it anymore it don't say that anymore I don't preach there is only one path, I don't preach that anymore...because I don't even know if I believe it anymore.
A these days when I meet somebody who's on the search who's feeling lost who's feeling confused who's feeling purposeless who's like I don't know what I'm supposed to be doing here, I actually say to them the exact opposite thing of what I would have said a few years ago, and the very first thing I say is do yourself a great service do yourself a great kindness and just for now...just take the word passion off the table, just relieve yourself of that, because there's so much pressure around that; just take it up to forget about just for now; let it go.
And where that was instead of that anxiety and that urgency in that panic about chasing a passion that you're not even feeling, do something that's a lot easier a lot simpler just follow your curiosity.
Because curiosity is such a gentler kind more welcoming more humane instinct than passion.

- Funnels no longer work because prospects have so many more opportunities to get information they are all coming in at different phases. A hot prospect can be lost by having to go through a lost funnel. A cold prospect can stay cold if they are bombarded with step 4 or 5 in a funnel when they haven’t taken step one.
- Instead, highly personalized campaigns filled with key milestones, and highly responsive trigger emails are more appropriate. Combined with a real person looking at the data, and a complete customer service / high-tough plan, we can greatly improve the results of email. After initial construction of the campaign, testing must be done, and tweaks made.
